Internet Specialists "on the Web since 1994"

About First Online Los Altos Incubator
Authors of the best-selling book Engineering Your Start-up: A Guide for the High-Tech Entrepreneur, we are management consultants providing professional advice for promising high-tech and Internet-related start-ups, primarily in the San Francisco Silicon Valley Bay Area and San Luis Obispo Central Coast Area.

Contact Information
Jim Swanson (resumejswanson@[remove]alum.mit.edu  Phone (650) 279-3872;  Fax (650) 941-2104;  878 Hoffman Terrace, Los Altos, CA 94024

Mike Baird (resume) (newer resume mike@[remove]mikebaird.com  Phone (805) 704-2064;  2756 Indigo Circle, Morro Bay, CA  93442  more...

History.  We really were one of the "first online!"  Our predecessor company, First Online, Inc., a California corporation from 1993-1999, was one of the world's first Internet Professional Services and Access Providers, developing some of the first commercial web sites -- such as one for FMC Corporation's Automotive Service Equipment Division in early 1994 -- long before the World Wide Web took off.  Specializing in the automotive industry, we produced custom Internet-related systems for Toyota, Mitsubishi, Volkswagen, Firestone, Penske, Mazda, Hyundai, Chrysler, and Edge Diagnostic Systems, now a subsidiary of Snap-on Incorporated.  We have since, through our Los Altos Incubator, incubated several successful Internet-related start-ups that have been acquired. 
 

Los Altos Incubator helps new high-tech and Internet-related companies formulate and implement viable business strategies.  We play the role of strategic advisors and coaches, serving as board members when appropriate.  Our most salient projects to-date are GetActive Software (acquired by Convio), Multrix, and Hipbone (Hipbone was acquired by Kana Q1 2004; Eric Schmidt and Ben Rosen were investors in Hipbone).  Most of our deal flow and projects derive from encounters with readers of our books on starting hi-tech companies.  A completely new 2003 2nd edition of Engineering Your Start-up, by Swanson and Baird is now available.  http://firstonline.com/eysu  is a shortcut to the related page at Amazon.com, or buy from our PPI publisherHere is a flyer describing EYSU2.  The entire book was previously published online at eysu.org. While those chapters have been removed, you can still find these related PowerPoint presentations of interest.  We work with only one or two clients at any point in time in order to adequately focus on "home run candidates."

We provide

  • Free evaluation of your business plan.  Submit an executive summary to jswanson@[remove]alum.mit.edu and mike@[remove]mikebaird.com.  Do not include a non-disclosure agreement as a condition for reviewing your plan.
  • Jim Swanson's and Mike Baird's advice and coaching.  We cover strategy, contracts and negotiations, business plans, investor relations, partner and customer and professional service provider relations, etc.
  • In return, we receive an equity interest in the start-up and/or (deferred) compensation.
Past Clients:


GetActive Software, Inc.
previously LocusPocus 6/2001
acquired by Convio

IPO'd 4/28/2010


Meritage Technologies
acquired
Foci Technologies 2/1/2001


Hipbone acquired by Kana Q1 2004


Multrix

1994-2014 First Online, previously First Online, Inc.     First Online ™ and Los Altos Incubator™ are trademarks of First Online 
Please report bad links, etc. to
mike@[remove]mikebaird.com   
Google

Web firstonline.com